Vintage Halloween Candy Ads-1940s and 1950s

It’s that time of the year…Halloween!

One of the great things about Halloween is all the goodies you can get (even if you don’t hand any out) and since this is a vintage blog I thought we could browse some of the vintage ads of all the yummy candies that would have landed in kids bags during the 1940s and 1950s.


First up-WOWE-E.

I have never heard of this candy before, but the fact that it whistles fills my heart with joy.

Wowee Halloween Whistles - 1940's

Source: Flickr-Val

mmmmmm Cracker Jacks. I’m positive you would have been the favorite on the block if you handed this treat out.

Cracker Jack Halloween-1950s


FULL Candy bars! Nothing teeny tiny here. Wow can you imagine the sugar high these kids would have been on after eating multiples of those?

I will take the Butterfinger please…and maybe the Baby Ruth too while we are at it.

1940s BABY RUTH Butterfinger CURTISS Candy Vintage Halloween Advertisement

Souce: Flickr-Christian Montone

Woolworth’s, your one stop shop for all things Halloween.

woolworth-halloween 1940s vintage ad


Milky Way Candy Bars are still a favorite of mine today.

Vintage 1940s halloween candy ad

Source: Flickr-Val

I have heard of Snickers, and Milky Way but never the “Forever Yours”. Have you?

This ad makes me giggle that a tree is eating a chocolate bar.

Vintage Milky Way and Mars ad 1940s

Source: Flickr-Val

Curtiss Treats! Another candy I have not heard of “Saf-T-Pops”. They look really interesting though, don’t you think?

Vintage 1940s Halloween Candy Ad

I was not a 50’s child but I remember in the 80s getting small boxed cereal in my treat bag and loving it! Cereal for dessert?? Yes I will thank you.


1950s Kellogg’s ad – Source:

I was actually craving Dubble Bubble just yesterday, and now after seeing this adorable 1952 ad I really want some.

Vintage 1950s Dubble Bubble gum ad

Source-Layla Jones


So my friends, if you were able to go out on Halloween what was your favorite treat? What did your home pass out to kids?

Happy Halloween!

Liz 🙂

10 thoughts on “Vintage Halloween Candy Ads-1940s and 1950s

  1. I love the style, the colors, the outfits, the tree eating a Milky Way. I just finished cereal five minutes ago, and we eat it for dessert sometimes, so that makes sense to me. The highly coveted treats were always the chocolate bars, never the hard candies, and of course, we threw away any homemade items for fear of razor blades in apples, etc.

  2. Marvelous vintage ad roundup! It’s refreshing to see larger sized festive treats again. This Halloween my mom and I were talking about how immensely itty-bitty most brand’s offerings have become since each our childhood’s. She remembers often getting full sized candy bars in the 60s, as I do from the 80s/90s, but usually in those days we got treats that were about 1/2 to 1/4 the size of a usual candy bar. These days they’re truly bite size and we’re charged more than ever for them! Hopefully they at least stay the same size in the years to come – otherwise you’ll need two or more to equal a good bite! 😀

    Wishing you a fantastic November, dear gal,
    ♥ Jessica

    • It sure will be interesting to see what the future holds for trick or treat candy. I do know that the small candy bars makes me eat more which I don’t even want to think about how many chocolate bars that actually equals too! lol! Have a great November too Jessica!

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